Privacy Awareness Week (PAW) 2026 runs from 4–10 May 2026 with the theme "Smart Tech, Smarter Choices – Protecting Yourself in the Age of AI".

This global campaign, heavily recognised across the Asia-Pacific region, highlights the importance of protecting personal information while leveraging the benefits of new technology.

Key Themes: Smart Tech, Smarter Choices

The 2026 campaign focuses on the intersection of AI, smart technologies, and personal privacy:

• The Power of Smart Tech: Acknowledging that artificial intelligence and smart devices can make services faster, more personalised, and efficient.
• The Need for Smarter Choices: Highlighting that these technologies rely on vast amounts of data, which can increase risks to privacy if not managed properly.
• Empowerment: Encouraging individuals to feel confident, informed, and in control of their personal information.

Key Privacy Actions

• Be Aware: Understand what information is being captured by devices and AI, and how it is being used.
• Be Proactive: Regularly review privacy settings on online accounts, devices, and applications.
• Be Secure: Protect personal information by managing digital footprints in an AI-enabled world.

For more detailed information and resources, please see:

• Artificial Intelligence and Privacy | State Records of South Australia
• Office for Artificial Intelligence | Government of South Australia
• LGITSA AI Adoption Toolkit | Local Government Information Technology South Australia Incorporated